Crate Logic - Shop Growth for Record Stores

We help record stores grow on Shopify, and beyond.

Increase conversion, average order value, and repeat customers without guessing.

  • We run Dead Tank Records.

    Since 2001, we have dealt with inventory, slow movers, surprise hits, and the strange ways people actually shop for music online.


    We've spent 16 years working on the Shopify platform, learning how it actually behaves at scale. We have tested product pages, rewritten descriptions, built collections that make sense, and watched what converts. If you run a record store or any niche product shop on Shopify, we can help you tighten things up and sell more.  We focus on the parts that directly affect revenue.

    Working with stores that sell across multiple platforms, we help you sync inventory, keep listings consistent, and make sure your store works alongside other marketplaces like eBay and Shop without creating extra chaos. 

  • Store Audits
    We go through your site page by page. We look at how customers browse, where they drop off, and what feels unclear. You get a clear set of fixes you can act on right away.

    Product Page Optimization
    We rewrite and structure your product pages so people stay longer and buy more. That includes descriptions, layout, related items, and simple cross sells that make sense.

    Collection and Navigation Fixes
    We organize your catalog. We want customers to actually find what they want and discover things they did not plan to buy. Clear genres. Smart filters. Better flow from browsing to checkout. Less friction. More records in carts.

  • Growth Sprints and Ongoing Support
    Short focused projects where we fix conversion issues, improve average order value, and set up better merchandising across your store. If you want steady help, we stay involved with ongoing support. We plan drops, adjust strategy, and keep improving the parts that drive repeat orders.

    New Store Builds
    Sometimes the current setup is holding you back. Maybe it's just time to stop paying Discogs fees and own the customer relationship. We start fresh when it makes sense. Clean structure. Better flow. Built around how record stores actually operate. Large catalogs. Constant new arrivals. Variants that do not break the experience. The goal is simple. Make it easy to browse, easy to buy, and ready to grow from day one.

Who This Is For

  • Independent record stores
  • Niche online shops with large catalogs
  • Anyone selling products where discovery matters
  • If your store depends on taste, curation, and repeat customers, this will make sense to you.

How It Starts

Most people begin with an audit. We start by asking the right discovery questions and getting clear on your short term priorities and long term goals. We review your store and send a detailed breakdown with clear next steps. No filler or vague advice.

If you want help implementing the changes, we can do that too.

  • Get in Touch

    We will take a look and let you know if we can help. No pressure. Just a straightforward conversation. View our options below to see how we can work together, or send us your site and we can start the process.

    Send us a link to your store. 

Partnership Options for Your Store

  • Package One

    Store Consultation
    Strategy first. Audit and action plan.
    Price: $350 – $1,000, Turnaround: 3–5 days, Format: Loom video + checklist doc

    Custom plan can include:

    • Home / collection page teardown
    • Product page conversion fixes
    • Search engine optimization structure
    • Average order value opportunities
    • Fulfillment and shipping efficiency
    • Search and discovery improvements
    • Quick wins vs bigger fixes

  • Package Two

    Product Page Optimization
    Done for you.
    Focused on conversion and clarity
    Price: $500 – $2,500 depending on volume


    Custom implementation can include:

    • Focus on SEO and conversions
    • Answer-focused content framework for AEO catering to AI-powered search engines.
    • Rewritten descriptions
    • Formatting
    • Cross-sell logic
    • Search-optimized collection architecture

  • Package Three

    Site Improvements Sprint
    Done with you or done for you.
    For stores that need site upgrades without starting over.

    Price: $750 - $2,500 depending on scope, Format: Shopify implementation + checklist + walkthrough

    Custom implementation can include:

    • Shopper experience improvements
    • Product discovery and merchandising improvements
    • Filtering, sorting, and site navigation cleanup
    • Collection descriptions for SEO and AEO
    • Theme edits, custom liquid sections, and layout fixes
    • App cleanup and product grid improvements
    • Conversion fixes across the site
    • Training on how to keep the site updated

  • Package Four

    Managed Growth Plan
    Hybrid support.
    Part strategy, part execution.

    Price: $300 – $3,000/month depending on volume and partnership scope.

    Custom plan and application can include:

    • Ongoing conversion tweaks
    • Monthly campaign planning
    • Email/SMS optimization
    • Product merchandising
    • Branded dropshipping
    • Light SEO/content direction
    • Product catalog management with distributor integration

Partnership Options for a New Store

  • Package 5 - New Store Build + Guidance

    Build it right the first time with record stores in mind.
    Clear structure. Clean launch.

    $2,500 – $5,000
    Timeline: 2–4 weeks
    Format: Live build + Video walkthroughs + checklists

    Custom build can include:
    ◦ Shopify store setup from scratch
    ◦ Theme selection and customization
    ◦ Homepage and collection page structure
    ◦ Product page setup and templates
    ◦ Navigation, search, and filtering setup
    ◦ Basic SEO structure and indexing readiness
    ◦ Payment, shipping, and tax configuration
    ◦ App stack setup with minimal bloat
    ◦ Distributor or catalog integration guidance
    ◦ Inventory and product import workflow
    ◦ Pre-launch checklist and QA
    ◦ Post-launch walkthrough and training
    ◦ Guidance on product adds and workflow.

    Further customizations scoped after launch based on what your store needs

  • If your store feels stuck or harder to manage than it should be, we can help you sort it out. Practical fixes based on years of running a store and working inside Shopify.

    Drop us a line.